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Saturday, January 14, 2012

Viral Content Marketing: Make your Text, Audio, or Video Spread Like Wildfire


Viral Content Marketing: Make your Text, Audio, or Video Spread Like Wildfire


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Viral Content Marketing: Make your Text, Audio, or Video Spread Like Wildfire Overview


A piece of content (text, audio, video, etc.) becomes viral if it MOTIVATES well connected people to SHARE that content with other people in the social media grapevine. The two key words here are “motivate” and “share” because they go to the essence of what a content creator/promoter needs to do in order to succeed at making any piece of content go viral.

To “motivate” people means to make them take action. In the viral marketing context, this “taking of action” takes the form of making people want to “share” the content that you have created and are attempting to promote within their social sphere. I know that this sounds overly simplistic but it is an objective that is very easy to forget because most individuals and companies that have attempted (and failed) to make their content go viral have failed because they fell into the trap of over focusing on the technology (Facebook, podcasts, blogs, Twitter, Youtube videos, etc.) – and as a result forgot that all of those technologies/platforms are just means to an end NOT ends in and of themselves.

Motivating well connected people to share one’s content is the ultimate “end” of any viral marketing campaign.

There is a big element of chance in having any content go wild and crazy viral. But in this brief and to the point e-report (which should take you no more than 12 minutes to finish reading) you will learn the principles that you cannot afford not to conform to if your goal is to give your content the highest possible chance of going viral.

ALSO ON KINDLE BY THIS AUTHOR

"How to Write and Sell eBooks about How to Write and Sell eBooks"

"Social Media for Small Business: Low Cost but High Impact Social Marketing Strategies for Startups and Entrepreneurs"






Viral Content Marketing: Make your Text, Audio, or Video Spread Like Wildfire Specifications


A piece of content (text, audio, video, etc.) becomes viral if it MOTIVATES well connected people to SHARE that content with other people in the social media grapevine. The two key words here are “motivate” and “share” because they go to the essence of what a content creator/promoter needs to do in order to succeed at making any piece of content go viral.

To “motivate” people means to make them take action. In the viral marketing context, this “taking of action” takes the form of making people want to “share” the content that you have created and are attempting to promote within their social sphere. I know that this sounds overly simplistic but it is an objective that is very easy to forget because most individuals and companies that have attempted (and failed) to make their content go viral have failed because they fell into the trap of over focusing on the technology (Facebook, podcasts, blogs, Twitter, Youtube videos, etc.) – and as a result forgot that all of those technologies/platforms are just means to an end NOT ends in and of themselves.

Motivating well connected people to share one’s content is the ultimate “end” of any viral marketing campaign.

There is a big element of chance in having any content go wild and crazy viral. But in this brief and to the point e-report (which should take you no more than 12 minutes to finish reading) you will learn the principles that you cannot afford not to conform to if your goal is to give your content the highest possible chance of going viral.

ALSO ON KINDLE BY THIS AUTHOR

"How to Write and Sell eBooks about How to Write and Sell eBooks"

"Social Media for Small Business: Low Cost but High Impact Social Marketing Strategies for Startups and Entrepreneurs"